Prepare for a career path with variety and options as the communications field continues to evolve with technology. The modern definition of media favors the jack-of-all-trades employees – workers will benefit from gaining skills in everything from webcast programming to social media strategies. Earn your Associate in Applied Science degree and develop the communications, marketing and production skills needed to keep up with the new forms of media.
Receive hands-on training to learn production for radio and television as well as webcast programming and more traditional programming. Learn to implement social media to communicate globally. You’ll become familiar with using social media for a variety of communications purposes, including advertising, marketing, journalism, branding and public relations.
While preparing for a variety of careers available in the communications field, you’ll become competent in using social media networks as a strategy no matter what employer you take these skills to. Whether you choose to pursue broadcasting, graphics or even marketing and sales, our Digital, Social and Broadcast Productions program will equip you with the tools you need to excel in communications.
Did You Know?
In the Digital, Social & Broadcast Productions program at Iowa Lakes, you will learn:1
- Evaluate broadcast and production practices both holistically and in terms of their component parts, namely: audio, video, scripting, copy writing, production and editing.
- Execute methods and techniques to be radio announcers, sports reporters, sport play-by-play, news reporters or interviewers on radio or television, as well as in print publications.
- Write effectively for broadcast media and publication-based production, with an emphasis on clarity, story structure and brevity.
- Demonstrate competency in shooting and editing video in the field and studio using professional equipment and non-linear editing systems.
- Demonstrate proficiency in recording and editing for audio productions.
- Synthesize business, marketing and advertising contexts and concerns with the technical aspects of producing media.
- Develop content to engage, inform, entertain and produce in the broadcasting and publication industries.
- Implement social media strategies for business penetration, growth and development.
1The What You’ll Learn section of our website provides a description of Learning Outcomes for students who successfully complete all requirements for obtaining a Social, Digital & Broadcast Productions Associate in Applied Science degree from Iowa Lakes Community College.
Emphasis on expository and argumentative writings including a review of usage and mechanics.
Prerequisites: Satisfactory score on the ACT, Accuplacer, ASSET,COMPASS as determined by Iowa Lakes policy
This introductory course covers the core concepts associated with digital imaging. Students learn how to effectively use this software in a graphic design environment; planning and carrying out professional digital imaging projects. This course introduces both basic visual design concepts and a comprehensive understanding of digital workflow, providing the student with a foundation for print, web, interactive, animation, and game design projects.
Basic digital theory, how the digital camera works. Includes digital capture of both still and video; input into the computer; digital manipulation; basic Photoshop and photography; saving digital images for future use and long term archiving. How to prepare digital images for print social media, web and other uses and how to send digital images after formatting for upload.
Designed to acquaint students with the fundamentals of digital reporting through digital media including Internet, social media, photography, video, audio, and multimedia as it applies to journalism. Instruction will include conceptual frameworks and techniques to create multimedia journalism content; the connection to multimedia stakeholders, marketing strategies, and community building; coverage of events with multimedia approaches; the technical and creative aspects of digital writing; delivery platforms for multimedia content including the Web and evolving communication technologies.
This class will introduce the student to not only digital video and audio production but also editing. Students will develop control-board skills, production skills, discipline and structure in addition to identifying video production elements including camera, lighting, audio, switching, editing and special effects.
Students will work in teams, design and create engage multimedia projects that incorporate various media elements such as audio and video; graphics and animation; webcasts and podcasts; radio and television broadcasting and blogs and social media presentations.
Production of pre-scripted programs for the local cable public access station. Students will perform as crew members in various studio productions.
Prerequisites: MMS 115 – TV Studio Production
An introductory course that studies mass media and society. The class includes a historical and contemporary overview of industries, professions, processes and social effects of the mass media.
In an age when consumers actively seek multiple platforms and sources for vital information, strong writing skills have never been so important. This course develops digital journalists’ writing abilities by focusing on: organizing complex information, layering primary and secondary sources, developing leads that hook, structuring narrative and teasing out tension, and developing a credible voice. Students will also advance their understanding of grammar and editing and refine their creative thinking and language skills.
Students will learn to communicate effectively by using their voice and body language as a means of communicating the message. Skills in voice and articulation, acting, persuasion, and pronunciation are studies along with techniques of relaxation and vocal dynamics. Many exercises are taught to help prepare speech and vocal skills essential to broadcasting.
A continuation of Multimedia Projects I. Students will design and create multimedia projects that incorporate various media elements such as audio and video; graphics and animation; webcasts and podcasts; radio and television broadcasting and blogs & social media presentations.
Prerequisites: MMS 401 – Multimedia Projects I
This is a general survey course which includes sets; number systems; elementary algebra; exponents; equations and inequalities; fractions; ratios; proportion and variation; probability and statistics; elementary graphing; consumer mathematics; and an introduction to geometry.
Prerequisites: Appropriate placement score
This foundation course focuses on the general knowledge and essential skills used in creating two dimensional designs. Fundamental design concepts including the use of the elements and principles of design, along with color theory, are introduced through a variety of hands-on-experiences.
A continuation of Multimedia Projects II MMS 402. Students will design and create multimedia projects that incorporate various media elements such as audio and video; graphics and animation; webcasts and podcasts; radio and television broadcasting and blogs & social media presentations.
Prerequisites: MMS 402 – Multimedia Projects II
Recognize how a radio station operates and understanding and developing quality announcing skills with a microphone.
This course studies the variety of careers available within the digital and social media profession. As the role of the traditional broadcast journalist has experienced a merging of responsibilities from its counterparts, the emphasis of this course will be to provide the students with an opportunity to explore new and emerging media technologies. The curriculum will be mainly built around presentations from guest speakers and field trips.
This course takes a more in-depth look at writing, specifically for the web. Because the web is a primary “go-to” platform for a number of people, the information presented must not only be credible but also attractive with a goal in mind of the creator.
Social media surrounds us every minute of every day and even though students may be experts on how to use a variety of these platforms for socialization, their knowledge of utilizing social media in a professional, work-related environment may be lacking. In addition to introducing students to several popular social media sites, this course emphasizes how to use social media platforms to successfully communicate and promote a message in support of a business and/or product. Special attention will be paid to when this type of transmission is most effective, how to select the most effect social media outlet for your particular target demographic and how to measure success of the platform chosen and message.
The fundamentals course develops the basic skills involved in a variety of communication situations, including oral presentations and interpersonal speaking. Emphasis is placed on organization, audience analysis, vocal and physical delivery, listening, nonverbal communication, critical thinking, and methods of dealing with communication apprehension through class discussion and activities.
Students are given the opportunity to apply human relations concepts and evaluate experience and observations. Social skills required in various occupational settings will be developed, emphasizing how appropriate personal attitudes lead to social and business success.
This course is designed to give students a clear understanding of the elements of the marketing mix (4P’s) and explanation of environmental issues that are employed in business to gain a competitive edge in the global economy. Includes identification of consumer and organizational needs and an understanding of the basic consumer behavior components.
Radio station operations and practices in the college radio station. The majority of the programming and performance of the station will be the responsibility of students in this course.
This course will provide an overview of legal theories, principles, and rules governing digital media law. The course will explore the ethics behind the laws and actions discussed in class. At the end of the course, students will possess a working knowledge of media law, including issues relating to First Amendment rights, copyright infringement, intellectual property, defamation, libel, slander, and consumer protection, and will have critical thinking skills to examine situations from an ethical standpoint.
A continuation of Multimedia Projects III MMS 403. Students will design and create multimedia projects that incorporate various media elements such as audio and video; graphics and animation; webcasts and podcasts; radio and television broadcasting and blogs & social media presentations.
Prerequisites: MMS 403 – Multimedia Projects III