Jumpstart Your Career in Sales & Marketing
Looking for a fast track to a rewarding career in sales and marketing? The Sales & Marketing Management Diploma at Iowa Lakes Community College equips you with the skills and experience needed to thrive in this exciting field.
This program provides hands-on training in key areas like sales strategies, visual merchandising, advertising, marketing techniques, and business fundamentals. Whether you’re preparing for a sales representative, marketing assistant, or retail manager role, you’ll gain the essential knowledge to make an immediate impact in the workforce.
The Sales & Marketing Diploma program also includes a professional practicum, allowing you to gain real-world experience and build your resume before graduation. You’ll develop strong communication skills, master customer engagement strategies, and learn how to create effective marketing campaigns that drive results.
Explore career opportunities and salary expectations in sales and marketing at the U.S. Department of Labor’s Occupational Outlook Handbook.
Ready to take the next step? Connect with an enrollment coach today!
Find Your It!
Follow your passion for sales at Iowa Lakes!
The Sales & Marketing Management Diploma prepares you for high-demand careers by providing hands-on experience in customer service, digital marketing, and sales techniques. With a strong emphasis on business fundamentals, you’ll be ready to step into various industries, from retail and hospitality to corporate sales.
Hands-On Learning to Build Your Confidence
In addition to classroom instruction, you’ll participate in a practicum that puts your skills into action. By working with real businesses, you’ll gain firsthand experience in sales and marketing, giving you a competitive edge when entering the job market.
Program Details
Length
3 terms
Degree
Diploma (34 credits)
Campus
Emmetsburg
Training
Internship/Practicum
Your Career Pathway: Additional Degree & Certificate Options
Additional Information
Term 1
BUS 161 – Human Relations†
Students are given the opportunity to apply human relations concepts and evaluate experience and observations. Social skills required in various occupational settings will be developed, emphasizing how appropriate personal attitudes lead to social and business success.
BUS 175 – Business Seminar I
Introduces business and accounting students to career opportunities in the business world. The course includes methods of networking and the processes needed to successfully begin a career.
MKT 140 – Principles of Selling
Studies the concepts of selling. Includes an understanding of the customer; realizing the importance of product knowledge; securing and conducting sales presentations, analyzing and handling different types of customers; steps in selling; and the importance of maintaining good will. Personality development and principles of selling are stressed.
MKT 142 – Consumer Behavior†
This course is designed to teach the principles of consumer behavior. Topics included are the following: external influences such as culture, social class, family and situations; internal influences such as motivation, attitudes, lifestyles, and learning; various models of consumer behavior; and how consumer behavior fits into marketing strategy. We will look at what makes consumers buy what they buy, when they buy, how they buy, and why they buy. Once marketers have a better understanding of this, a more efficient and effective method of marketing can be accomplished.
MKT 155 – Visual Merchandising
A study of the principles and elements of design and their relationship to an effective display. Hands on experience in creating effective displays and planning a visual merchandisers schedule. The students learn about display materials and store layout in relation to effective selling.
MKT 290 – Professionalism I
This course helps develop competent professionals in marketing management and merchandising. Professionalism contributes to occupational competence by promoting greater understanding and appreciation for the responsibilities of citizenship in our private enterprise system.
Term 2
ACC 111 – Intro to Accounting
Introduces the basic principles of accounting and the recoding of simple business transactions using the double entry system. Includes the accounting procedures of journalizing transactions, posting to the ledger, making a trial balance, creating receipt and disbursement of cash.
ACC 131 – Principles of Accounting I
The course examines the accounting methods, principles and terminology needed in the preparation and analysis of financial statements. Included is a study of partnership accounting.
ENG 105 – Composition I
Emphasis on expository and argumentative writings including a review of usage and mechanics.
Prerequisites: Satisfactory score on the ACT, Accuplacer, ASSET, COMPASS as determined by Iowa Lakes policy
MGT 101 – Principles of Management†
Principles of Management provides the student with a conceptual framework for understanding the basic theories of management. Emphasis is placed on the internal and external environment, ethics, planning, goal setting, decision making, organizational structure, motivation and group dynamics, and effective control mechanisms for establishing and accomplishing business objectives.
MKT 110 – Principles of Marketing
This course is designed to give students a clear understanding of the elements of the marketing mix (4P’s) and explanation of environmental issues that are employed in business to gain a competitive edge in the global economy. Includes identification of consumer and organizational needs and an understanding of the basic consumer behavior components.
MKT 150 – Principles of Advertising
Fundamentals and principles of advertising as they pertain to the marketing process. Understanding consumer motivation, identifying the target market, types of media and creation of ads are included.
MKT 291 – Professionalism II
Continuation of the MKT 290. This course helps develop competent professionals in marketing management and merchandising. Professionalism contributes to occupational competence by promoting greater understanding and appreciation for the responsibilities of citizenship in our private enterprise system.
Choose ACC 111 or ACC 131
Term 3
BUS 932 – Internship
To give the student hands on experience in a business related occupation and to apply what they have learned in class to real life situation. It also will introduce them to some business activities that will be or have been covered in class.
General Education & Program Learning Outcomes
In the Sales & Marketing Management program at Iowa Lakes, you will learn how to:1
- Communicate goals in supports of a business’ mission.
- Apply the marketing mix and its implications to business strategy.
- Define assets, liabilities, owner’s equity.
- Utilize value added customer service skills.
- Interpret skills that enhance ability to work with and through people to accomplish organizational goals.
- Compile information of company, product and competition.
- Summarize the components of consumer behavior.
- Specify how store image can contribute to the retailer’s success or failure.
1The What You’ll Learn section of our website provides a description of Learning Outcomes for students who successfully complete all requirements for obtaining a Sales & Marketing Management diploma from Iowa Lakes Community College.
Hands-On
Training
Career-Ready
Day One
Opportunities, Earnings & Growth
Projected Employment Growth
1.3%
Potential Careers
Sales Representative, Sales Manager, Advertising, Travel Agent, Sales, Marketing Coordinator, Marketing Specialist
Projected Earnings
Iowa Workforce
$69,014
Average Salary
US Bureau of Labor
$85,860
Average Salary
START YOUR LAKER JOURNEY IN 4 STEPS!
Questions? Let's Talk
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Denise Reimer Professor | Sales & Marketing Management 712-852-5258 | dreimer@iowalakes.edu |