This course will explore the collection, reporting, and analysis of website data. Web analytics will focus on analyzing the effectiveness of organizations’ marketing and advertising goals by identifying and reviewing…

This course takes a more in-depth look at writing, specifically for the web. Because the web is a primary “go-to” platform for a number of people, the information presented must…

Social media surrounds us every minute of every day and even though students may be experts on how to use a variety of these platforms for socialization, their knowledge of…