SMM 100 – Introduction to Social Media

3 Credits

Social media surrounds us every minute of every day and even though students may be experts on how to use a variety of these platforms for socialization, their knowledge of utilizing social me­dia in a professional, work-related environment may be lacking. In addition to introducing students to several popular social media sites, this course emphasizes how to use social media platforms to successfully communicate and promote a message in support of a business and/or product. Special attention will be paid to when this type of transmission is most effective, how to select the most effect social media outlet for your particular target demo­graphic and how to measure success of the platform chosen and message.