SMM 100 – Introduction to Social Media
Social media surrounds us every minute of every day and even though students may be experts on how to use a variety of these platforms for socialization, their knowledge of utilizing social media in a professional, work-related environment may be lacking. In addition to introducing students to several popular social media sites, this course emphasizes how to use social media platforms to successfully communicate and promote a message in support of a business and/or product. Special attention will be paid to when this type of transmission is most effective, how to select the most effect social media outlet for your particular target demographic and how to measure success of the platform chosen and message.
