MKT 938 – On-The-Job Training
A course designed to give the student trainee actual work experience in the operational phases of the modern retail market. The assignment given students will be tailored to the student’s Read More »
Read MoreMKT 293 – Professionalism IV: DEX/DECA
Continuation of MKT 292 with more opportunities for professional advancement.
Read MoreMKT 292 – Professionalism III: DEX/DECA
Continuation of the professional development training in DECA.
Read MoreMKT 291 – Professionalism II: DEX/DECA
Continuation of the MKT 290. This course helps develop competent professionals in marketing management and merchandising. Professionalism contributes to occupational competence by promoting greater understanding and appreciation for the responsibilities Read More »
Read MoreMKT 290 – Professionalism I: DEX/DECA
This course helps develop competent professionals in marketing management and merchandising. Professionalism contributes to occupational competence by promoting greater understanding and appreciation for the responsibilities of citizenship in our private Read More »
Read MoreMKT 162 – Retail Merchandising
Techniques and procedures used in determining profits, pricing of goods, inventories and merchandise control. Typical problems faced by merchandisers are presented, analyzed and solved.
Read MoreMKT 155 – Visual Merchandising
A study of the principles and elements of design and their relationship to an effective display. Hands on experience in creating effective displays and planning a visual merchandisers schedule. The Read More »
Read MoreMKT 150 – Principles of Advertising
Fundamentals and principles of advertising as they pertain to the marketing process. Understanding consumer motivation, identifying the target market, types of media and creation of ads are included.
Read MoreMKT 142 – Consumer Behavior†
This course is designed to teach the principles of consumer behavior. Topics included are the following: external influences such as culture, social class, family and situations; internal influences such as Read More »
Read MoreMKT 140 – Principles of Selling
Studies the concepts of selling. Includes an understanding of the customer; realizing the importance of product knowledge; securing and conducting sales presentations, analyzing and handling different types of customers; steps Read More »
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