A course designed to give the student trainee actual work experience in the operational phases of the modern retail market. The assignment given students will be tailored to the student’s Read More »

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Continuation of the MKT 290. This course helps develop competent professionals in marketing management and merchandising. Professionalism contributes to occupational competence by promoting greater understanding and appreciation for the responsibilities Read More »

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This course helps develop competent professionals in marketing management and merchandising. Professionalism contributes to occupational competence by promoting greater understanding and appreciation for the responsibilities of citizenship in our private Read More »

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Techniques and procedures used in determining profits, pricing of goods, inventories and merchandise control. Typical problems faced by merchandisers are presented, analyzed and solved.

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A study of the principles and elements of design and their relationship to an effective display. Hands on experience in creating effective displays and planning a visual merchandisers schedule. The Read More »

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Fundamentals and principles of advertising as they pertain to the marketing process. Understanding consumer motivation, iden­tifying the target market, types of media and creation of ads are included.

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This course is designed to teach the principles of consumer behavior. Topics included are the following: external influences such as culture, social class, family and situations; internal influences such as Read More »

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Studies the concepts of selling. Includes an understanding of the customer; realizing the importance of product knowledge; secur­ing and conducting sales presentations, analyzing and handling different types of customers; steps Read More »

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