This course is designed to teach the principles of consumer behavior. Topics included are the following: external influences such as culture, social class, family and situations; internal influences such as motivation, attitudes, lifestyles, and learning; various models of consumer behavior; and how consumer behavior fits into marketing strategy. We will look at what makes consumers buy what they buy, when they buy, how they buy, and why they buy. Once marketers have a better understanding of this, a more efficient and effective method of marketing can be accomplished.