Bare Beauty: From Dream To Reality


Ask Bare Beauty Studio owner Emerald Shipler what her dream job is, and she’ll tell you she is living the dream here and now! Emerald has always wanted to own her own business. That dream became a reality in January 2020 when she opened Bare Beauty Studio in Algona. Bare Beauty specializes in skin care treatments, including sugaring hair removal, waxing, facials, ear candling, eyelash lift and tints and more.

Emerald has always had a great love for skin care and wanting to help people. Esthetics gave her the best of both worlds, allowing her to help people with their skincare wants/needs and make clients feel happy and confident about themselves when they walk in and out of her door.

Emerald attended and earned her esthetician license from La James College in Mason City. An esthetician is a person who specializes in the beautification of the skin and performs cosmetic skin treatments. Emerald continued her training, pursuing and attaining the highest certification in body sugaring to earn her the prestige level of ‘master sugarist’. Body sugaring is a unique service provided by Bare Beauty Studio. It is an all-natural form of hair removal, using a blend of technique and product application to remove unwanted hair safely and more effectively than traditional methods, such as waxing. Clients with sensitive skin or allergies appreciate the all-natural sugaring procedure, which produces excellent results and lasts longer. In addition to providing skincare treatments, Bare Beauty Studio also carries retail products, including a skincare and makeup line, body lotions and scrubs, candles, tumblers, hair accessories, and more.

From Emerald’s first job in the esthetics industry to owning her own business, she has always understood the importance of customer care and service. From that, she has built a loyal clientele who appreciate her friendly and caring nature, expert knowledge, professionalism and confidentiality. Emerald’s customers have been alongside her journey as she launched Bare Beauty Studio. They are her biggest motivation, inspiring her to stay abreast of new advances and services in the esthetics industry so she can continue to meet clients’ needs and expand her expertise and her clientele.

Bare Beauty recently celebrated its one-year anniversary. The first year of being in business was like no other, Emerald will attest. She was open for only several weeks in early 2020 when the coronavirus pandemic struck and forced her to suspend business. She utilized the downtime to ramp up her business website, promote gift card purchases for future services, and add retail product to diversify her business. She worked with the Tietz Entrepreneurial Center to create a business plan that would help guide her business development. She appreciates the energy devoted to developing her business plan as she continues to utilize it to guide her evolving business.

Emerald is optimistic and excited for Bare Beauty’s future; she hopes to continue adding new products, services, and clientele. She encourages anyone with a dream of owning their own business to “Follow your dreams and make it your own. Don’t be afraid to take a leap of faith!”

Bare Beauty Studio is located at 107 South Phillips Street in Algona. Phone 515-341-1133 or visit .